Spelling *His* Name Right

Perhaps you have heard the old adage, Any publicity is good publicity, as long as they spell your name right.” I have seen some truth in that saying for us in Jews for Jesus. As long as they get our name right, even negative publicity helps fulfill our mission statement “to make the messiahship of Jesus an unavoidable issue to our Jewish people worldwide.” Why? Because our name puts forward His name: Jesus.

Recently, there has been publicity surrounding our upcoming Behold Your God campaigns in Denver and Washington, D.C. The “Denver Post,” the “Rocky Mountain News,” the “Washington Post” and the “Washington Times” have all printed stories, some of them front-page, about these campaigns before they’ve even begun. (D.C. begins August 18 and Denver begins August 29.) I encourage you to take a look at these articles (see URLs after this article).

You might be surprised at how much the newspapers “got right” in terms of our efforts and our belief in Jesus as Messiah. The level of vitriol and the hostility our opposition directed towards us in some of these articles might also surprise you. But please be careful not to become angry at our opposition. If they knew what you know about Jesus they wouldn’t be opposing us. In fact, we have the opposition to thank for the publicity. These major newspapers do not publish articles about our campaigns as a service to Jews for Jesus or because they want people to hear our message. It is controversy that sells newspapers, and opposition stirs the controversy.

Jesus has been controversial ever since He walked the face of the earth. Remember what some said about Him back then: “This [fellow] does not cast out demons except by Beelzebub, the ruler of the demons” (Matthew 12:24); “He has a demon and is mad. Why do you listen to Him?” (John 10:20); “Sir, we remember, while He was still alive, how that deceiver said, ‘After three days I will rise'” (Matthew 27:63).

But Jesus was not a deceiver. He did rise after three days and people still listen to Him, despite the name-calling and negative press against Him. So if Jews for Jesus has to endure a little name-calling to get the message out, we are in good company.

Truth stands the test of time and rises above all the mudslinging of those who oppose it. Some think that if they throw enough dirt, express enough outrage, call you enough names, they will deter others from listening. But those who most readily believe what they read are merely looking to confirm their own ideas and prejudices. Most fair-minded people recognize a hatchet job when they see one. And most who are genuinely looking for truth will recognize it when it is spoken.

For 2000 years millions have seen through the efforts to ruin Jesus’ reputation—or to discredit His messengers—and have followed Him as Savior and Lord. No doubt some people will see the accusations in some of these articles and believe the lies—but others will seriously consider what we have to say about Jesus. It is up to God’s Spirit to open their eyes to the truth.

Our Jews for Jesus founder, Moishe Rosen, often reminds me, “Every knock is a boost.” God turns opposition into opportunities to proclaim His name. I am grateful that the Behold Your God campaigns generate such opportunities. After all, this is not about getting recognition and publicity for Jews for Jesus. It is all about Him. So whether they call Him Yeshua, Yeshua or Jesus, they usually get His name right. And regardless of what may be said, good or bad, about Jews for Jesus, any time *anything* is said, our very name says that we are for Him. We know that in the end every knee will bow and every tongue confess that Jesus Is Lord. Hallelujah!


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David Brickner | San Francisco

Executive Director, Missionary

David Brickner is executive director of Jews for Jesus. David oversees the world-wide ministry from its headquarters in San Francisco. David received his Master’s degree in Missiology with a concentration in Jewish Evangelism and Judaic Studies from the Fuller School of World Mission. He has authored several books, and has been interviewed on national television shows such as Larry King Live. David’s daughter, Ilana is a recent graduate of Biola. His son, Isaac is on the missionary staff of Jews for Jesus. Isaac and his wife, Shaina, have one daughter, Nora, which makes David part of the grandparent club, a membership he is very proud of. See more here.

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