Imagine this: Jewish people throughout the world hearing the gospel in terms they can understand—maybe even for the first time! Between March 2001 and October 2005, Jews for Jesus plans to launch an outreach in every city worldwide that has a Jewish population of 25,000 or more. The work will take place in approximately 60 different cities; half in the United States and half in the remaining countries of the world. We’re calling this project Operation Behold Your God.” The heart of our endeavor is found in Isaiah 40:9:

O Zion, you who bring good tidings, get up into the high mountain; O Jerusalem, you who bring good tidings, lift up your voice with strength, lift it up, be not afraid; say to the cities of Judah, “Behold your God!”

Who is God addressing through the prophet Isaiah? He is speaking to a particular group of people called “Zion” and “Jerusalem.” But this is not an ordinary Zion; this is not an everyday Jerusalem; this is a particular group of people that “brings good tidings.” These men and women know Yeshua as Messiah and Lord. The group consists primarily of Jewish believers who hold the good tidings—the gospel—in their hearts, and who proclaim it with their lips and through their lives.

What does God tell us, as Jewish believers, to do? He directs us to get up into the high mountains. He wants us to be visible and audible. He instructs us to lift our voices with strength and without fear. In other words, He commands us to be bold and unashamed in our proclamation of the gospel.

To whom does God tell us to carry the message? To the cities of Judah, to those places where our people reside. And what does He tell us to proclaim? “Behold your God! Behold who God is; behold what God has done for us!”

Street campaigns are certainly nothing new to the ministry of Jews for Jesus. Since 1974, we’ve held outreaches that are intentionally designed to make the messiahship of Jesus an unavoidable issue to our Jewish people in several cities around the world. But why has Jews for Jesus suddenly implemented the complete global scope? And why the fervor to get it done in a five-year window of time? Are we simply looking to do something big, fast and showy? I don’t think so. Maybe you can identify with our sense of urgency and the importance of the task.

We believe that “Behold Your God” (or BYG) is from the Lord. And we hope that the unfolding of this plan will bring about an even greater proclamation of the gospel throughout the world. We hope that—for the first time in 19 centuries—the gospel will have been proclaimed throughout the world from the lips of Jewish people.

We hope that a new generation of messianic messengers will have been raised up to carry on the task of proclaiming the gospel so long as Yeshua chooses to tarry. How exciting it is to think that some of the best and brightest and boldest future messengers will hear and respond to that message for the first time in the next five years!

A key element of the BYG campaigns lies in the philosophy of partnership that we’re going to implement with all the upcoming campaigns. The core of every campaign team must consist of believers from that particular city, both Jewish and non-Jewish. The training that they receive will include not just our standard Jews for Jesus street methodology, but the essentials of our one-on-one follow-up work as well—the ongoing visits with those individuals who give us their names and addresses during the outreaches themselves.

We’re not content to gather the names of a lot of contacts so that we can send them additional literature; we want to make a difference, long term. We want to see the “serious” contacts nurtured further through one-on-one ministry. We want to see them come to faith. And as they come to faith, we want to see them grounded in local congregations.

Ultimately, we also desire to see these new believers serving the Lord in some capacity, because a disciple is not someone who “sits and learns.” A disciple is someone who learns from the Master, and then does what the Master has taught him to do. In the final analysis, redemption from the world finds expression in service for the Lord. So a key to bringing a person all the way from “street contact” to “disciple” lies in turning the contacts over to local believers who have a vision for and a commitment to raising up successive generations of disciples. These are the types of local volunteers with whom we hope to connect in every city where we conduct a BYG campaign.

The possibilities extend so much further than the proclamation of the gospel to the Jewish people in these cities. For when we Jews preach the gospel as Jews to our fellow Jews in the BYG cities throughout the world, everyone from the east to the west will take note.

Therefore…

O Zion, you who bring good tidings, get up into the high mountain; O Jerusalem, you who bring good tidings, lift up your voice with strength, lift it up, be not afraid; say to the cities of Judah, “Behold your God!”

Isaiah 40:9