We love raising the name of Jesus in season and out of season, and the Rose Bowl is what you might call "in season." We’ve been greeting crowds at the float viewing, parade and game with the gospel for decades as a great way to start the new year.

Team leader Cyril Gordon (right)
with volunteer Mike

Cyril Gordon led the team for the seventh year in a row, and the group of staff and volunteers handed out just over 35,000 gospel tracts and postcards at the three venues. This year’s parade was themed, "Dreams do come true" and the branch used that as a springboard to a gospel postcard titled "Dream Big" for the outreach.

Tuvya Zaretsky, one of our founding missionaries, still hits the streets and had this story to tell: "While handing out broadsides at the Rose Bowl, I was approached by a security guard. She didn’t ask me to move as security guards sometimes do, but she told me that she is a Christian and married to a Jewish man. She explained that she wasn’t allowed to take our literature while on duty. So, I set one down on a security barrier nearby–for her. She picked it up, put it in her pocket and then asked me to do the same with my business card when I told her that I specialize in work with Jewish–Gentile couples. Her name is Izme. I figured that she and her husband might be the whole reason that the Lord brought me to that specific location on New Years Day."