Rose Bowl Outreach

The annual Tournament of Roses Parade and Rose Bowl football game in Pasadena provide a special way for our Los Angeles staff and volunteers to ring in the New Year.

On December 31, it’s our custom to go out to Pasadena for a last minute reconnaissance of the area before the outreach. We even have a chance to give literature to those who come to watch the parade floats being decorated.

The next morning we meet people along the parade route, which spans some 5 1/2 miles, attracting upwards of one million people. This year our staff and 35 volunteers arrived in Pasadena at 5 AM to greet the many people already camped out on Colorado Blvd. from the night before. We gave them a tailor-made broadside entitled Happy New Music” in keeping with the theme for this year’s parade. This is a double sortie, which means we are out for four hours rather than two.

Following the parade, we all regrouped for breakfast and a brief time of fellowship. Following this, two teams went out to do more outreach: one team went to the Rose Bowl while the other went to Victory Park where the floats from the parade can be viewed up close. Our Rose Bowl team consisted of 20 people, two of whom (branch leader Tuvya Zaretsky and Jews for Jesus board member, Jeff Koenig) had been there for our first New Year’s outreach 29 years ago. The tailor made broadside offered to many of the 93,000 football fans for that event was, “It Happens Today…January 1, 2004.”

But the outreach didn’t end on January 1. On January 2 and 3, tens of thousands of people go to Victory Park to see the floats. We don’t want anyone to miss the chance to hear about the Lord, so we have a sortie on each of these days as well.

All told, we distributed 47,850 broadsides. To see photos, go to:

To see two of the broadsides we handed out, go to:

Please pray for these gospel seeds to bear fruit.


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