When people clicked the ad they went to a landing page which had more information (the Gospel) and an opportunity for people to fill out their contact information and to receive a copy of our Yeshua book in Hebrew. We had twelve different Facebook ads, a new one for each day, but always offered the Yeshua book. One hundred and thirty seven people filled out their information to receive the book (from both Facebook and Google ads) during the Negev campaign.
One Israeli who saw our ad on Facebook felt compelled to contact us. It turns out that someone had witnessed to him years ago, and he never forgot it. The ad reminded him of that encounter and provided the perfect opportunity to follow through. Oded Cohen, one of our branch missionaries who met with him reports, “This is a wonderful young man, really open and eager to continue meeting with us to study about Y’shua. Please pray for his salvation.”