Rosh Hashanah, or, as the Bible calls it, the Feast of Trumpets, begins at sundown on September 24. The shofar (ram’s horn) is still used to fulfill the biblical command concerning the sounding of the trumpet. Read David Brickner’s reflections on this holiday and don’t miss the special offer of free shipping for honey flown in from Israel at the end. Also, explore lots more on our website (including fun videos, free e-cards and listings of our branch’s high holiday services) at