The diet and exercise industry thrives on promising slimmer waistlines.

Thin and trim also fuels the airline industry.

Seats have gone on a diet and now sport a sleeker look on most U.S. airlines. That means more seats in every row.

Streamline is in. Legroom is out.

In the past nine days, three domestic flights made unscheduled landings because of reclining airline seat rage.

I know. I have long legs. I get cramps when I can’t stretch my legs. And when the passenger in front of me reclines his seat, that’s when fury settles in. Having the headrest shoved into my chest is not the transcontinental experience I paid for. Besides cutting off airflow, it moves the TV screen into my face and I’m far-sighted.

So I’m somewhat in sympathy with those raging passengers.

I can’t believe adding additional seats to what is already a sardine can is going to make that much of a difference to the bottom line, but it’s sure going to be the reason why  some customers stop flying that particular airline.

That’s the way the world works. Airlines tout customer satisfaction as their priority, but not at the risk of losing money. The passenger gets the squeeze and the airline gets the revenue.

When the squeeze is on, the customer suffers.

I’m so grateful that is not how God treats us.

He could have wiped his hands of us when we failed to love and obey him.

He could have rolled up this failed blueprint of a world and said, “Later!”

Or he could have said, “Here’s the formula for a better you, but it’s going to cost you.”

He didn’t.

Instead he stepped into the mess. The gift of a better you cost him everything. His son— Yeshua (Jesus). Yeshua came to fulfill all of God’s promises of a Messiah. Unlike you and me, his mission did not fail. He did obey God perfectly, he did die to pay the penalty of our sins, and he did rise again on the third day. All according to the Scriptures.

“For I delivered to you as of first importance what I also received: that Messiah died for our sins in accordance with the Scriptures, that he was buried, that he was raised on the third day in accordance with the Scriptures, and he appeared to Cephas, then to the twelve.” – 1 Corinthians 15:3-5 ESV

While the world continues masterminding ways to make more money at the expense of people’s comfort, God has put comfort as his high priority by keeping his promises for a joy-filled forever and a meaningful today for you.  

Question: Won’t you consider the new you he offers in Jesus?

Talk to me.


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