Jewish people tend to dismiss evangelistic methods and materials that are couched in Christian presuppositions and lingo, because they reinforce the assumption that Jesus is for "them" not "us." In order to get beyond that assumption, we have to be innovative in the following areas:
We write and illustrate hand-lettered pamphlets with plenty of humor in an informal, conversational tone. (We take God seriously but we try not to take ourselves too seriously.) We call these gospel tracts "broadsides" and our staff hand-delivers more than eight million of these "invitations to interact with the gospel" each year. We've animated a few of our broadsides (for instance, I Thought I Was an Olympic Superstar and Jesus Made Me Kosher.) We also publish quite a few evangelistic books, including testimonies of Jewish people who believe in Jesus (such as Jewish Doctors Meet the Great Physician), as well as books on prophecy (such as Future Hope). We also publish Issues, an eight-page evangelistic publication for Jewish seekers.
Campaigns are super-concentrated times of short-term outreach. We intensify an aspect of our regular missionary work-street witnessing-by sending our own staff and plenty of volunteers on sorties (tract passing expeditions) four times a day for two hours at a time. We usually conduct these campaigns during the summer months in New York City, Toronto, Paris, London, Moscow and various other cities throughout the former Soviet Union.
We began creating Jewish gospel music and drama from the outset of our ministry as part of our street witnessing. Then we refined it so that it is also suitable to present in churches. These can be powerful evangelistic programs when Christians bring their unbelieving friends. For more information about having such a presentation, please go to this page.
We place full-page gospel proclamations as paid ads in leading newspapers and magazines such as Newsweek, Parade and The New York Times. We also broadcast evangelistic messages on billboards, in commuter trains, in bus transit shelters and on secular radio stations. Others have begun using some of these avenues to an extent, but Jews for Jesus has been on the cutting edge of making the messiahship of Jesus an unavoidable issue to Jewish people via the secular media.
We love to visit Jewish unbelievers who have indicated an interest in the gospel. We offer individual Bible instruction, usually in people's homes, but sometimes over the phone or even over the Internet. As some come to faith, we continue studying with them, providing discipleship lessons until the new Jewish believers are well grounded in a local congregation.
Many who may not be comfortable giving their address or phone number in person do come to find out about Jesus at that web site. They ask questions and seek answers anonymously and within the privacy of their own homes. Many such people eventually become open to more personal contact with us, having examined the gospel at their leisure. We are also on Facebook, YouTube, Twitter and more.
We also have an online bookstore at store.jewsforjesus.org, where we offer a large variety of books, music, videos, and other items.